Post by account_disabled on Mar 6, 2024 23:55:56 GMT -5
The ou may think Im splitting hairs here but Im not. Nailing this first step is important. Putting a simple label on your website that says web designer or coder or photographer isnt enough. Doing so makes you just another noname bottle of wine off the shelf with a red wine label on it. Not very special right Your proposition must give your clients a reason to choose you. So what is it that you offer your clients that no one else does This doesnt have to be anything overthetop impressive or earthshatteringly new. But it does have to be unique.
Even if in subtle ways. And the best way ton is by doing Country Email List the first exercise on your worksheet called the brand butterfly. Brand Butterfly Venn Diagram The Brand Butterfly helps create your brand proposition by examining the intersection of whats wrong with your industry and whats special about you. Step Whats Wrong With Your Industry The top wing of the butterfly represents whats wrong with your industry. This doesnt have to be a major flaw of the industry. It just has to be something that you think is missing or something.
Could be done in a better or different way. It doesnt matter whether its something you can do or not. For now just make a list of the gaps you see in your field in the first column of the table below the butterfly on your worksheet. Step Whats Special About You The lower wing of the butterfly represents whats special about you and your services. What is something you do that no one else does If youre a web designer for example and have a passion for manga comics as well your special thing could be designing websites in manga style. Or if youre a photographer who also loves some good body ink maybe you have a special skill.
Even if in subtle ways. And the best way ton is by doing Country Email List the first exercise on your worksheet called the brand butterfly. Brand Butterfly Venn Diagram The Brand Butterfly helps create your brand proposition by examining the intersection of whats wrong with your industry and whats special about you. Step Whats Wrong With Your Industry The top wing of the butterfly represents whats wrong with your industry. This doesnt have to be a major flaw of the industry. It just has to be something that you think is missing or something.
Could be done in a better or different way. It doesnt matter whether its something you can do or not. For now just make a list of the gaps you see in your field in the first column of the table below the butterfly on your worksheet. Step Whats Special About You The lower wing of the butterfly represents whats special about you and your services. What is something you do that no one else does If youre a web designer for example and have a passion for manga comics as well your special thing could be designing websites in manga style. Or if youre a photographer who also loves some good body ink maybe you have a special skill.